Marquette Management President Jim Cunningham is a frequent source for expert commentary and insight on operations and property management in the multifamily sector. In December, he was among several top leaders interviewed by Multi-Housing News on how AI is being used in property management.
Jim’s philosophy about any technology has always been consistent: it’s best when used as a tool to enable property management and leasing teams to focus on the high-value, relationship-building aspects of their roles. In the article, he points to how AI can be used to share basic information about a property with prospects, answer common questions, coordinate schedules, etc. AI can support maintenance teams with work orders, simple resident communication and diagnosing issues. In both cases, the efficiency of using AI as a tool translates to more time for nurturing and maintaining relationships.
As Jim has said, ultimately, AI always supports our teams and enhances the resident experience, and it certainly does not replace human connection.