https://rebusinessonline.com/how-ai-helps-streamline-apartment-operations/
More segments of the real estate industry continue to incorporate AI into daily functions, leading REBusinessOnline to cover how AI is being used in apartment operations. The reporter interviewed Marquette Management President Jim Cunningham, who offered insights from his experience across Marquette’s property management portfolio.
In the story, Cunningham says rising costs and staffing challenges are pushing the apartment industry to rethink how it operates, with AI becoming a key part of the solution. He highlights how artificial intelligence is helping streamline more routine, everyday tasks like leasing inquiries, maintenance requests and general responses to resident questions.
Cunningham notes Marquette utilizes EliseAI, a platform designed to streamline communication with prospective and current residents, schedule tours, market properties and manage operations. Marquette also uses Microsoft Copilot to improve information sharing across its portfolio.
In addition to AI tools, Cunningham adds that Marquette is developing resident-focused apps to automate rent collection and maintenance requests.
Cunningham’s takeaway is simple: technology and AI aren’t replacing people; rather, they are empowering them. For apartment operators, that shift could make all the difference in staying competitive in a rapidly changing market.