Jim Cunningham, Marquette’s COO, recently responded to a question from Heartland Real Estate Business Magazine about the impact of artificial intelligence on the real estate industry. When asked, “How do you foresee artificial intelligence (AI) shaping your role and the industry as a whole?” Cunningham shared his forward-looking perspective on AI’s transformative potential in property management.
Jim discussed how AI has already brought notable advancements, from improving resident screening to optimizing energy usage and predicting at-risk accounts. These tools are streamlining operations and enhancing resident satisfaction while aligning with Marquette’s commitment to sustainability and fiscal responsibility.
As AI continues to evolve, Jim sees exciting possibilities on the horizon. For prospective residents, AI could make property tours more immersive and interactive, offering a realistic experience before even setting foot on-site. In property maintenance, AI’s ability to analyze data could help teams anticipate maintenance needs more precisely, creating an environment of responsive, proactive care.
AI’s growing role in energy monitoring also holds significant promise. Currently, AI tools at some Marquette properties optimize energy consumption, benefiting both the environment and the bottom line. As data capabilities expand, AI could further help property managers and residents minimize waste and maximize efficiency.
Jim’s vision for AI is one of ongoing enhancement, where technology empowers teams to work smarter, residents to live more comfortably, and communities to become more sustainable. Marquette looks forward to exploring new AI-driven solutions that will benefit both their properties and the industry as a whole.